Broadcasts

/dashboard/broadcasts — pick a segment, pick a message (template or text), schedule or send now.

Message types

• Text — for contacts inside the 24-hour service window
• Template — required for contacts outside the window. Pick approved template + fill body / header / URL button variables.

Segments

Target by:

• All contacts — every subscribed contact on the agency / client
• Tag — contacts with a specific tag
• Custom field — lead_score >= 80, birthday this month, etc.
• CSV upload — one-off list (phone numbers / emails)
• Last active — engaged in the last N days

Segments compose with AND/OR.

Scheduling

• Send now — immediate delivery
• Schedule for — pick a future date+time in the agency timezone

Delivery

• Recipients are queued and sent at a paced rate (Meta accepts ~80 msg/sec per WABA, but the platform paces below that to avoid quality drops)
• Each recipient becomes a BroadcastRecipient row with status SENT / FAILED / SKIPPED
• Failed deliveries don’t retry automatically — operator sees them in the broadcast detail + can resend manually
• Opted-out contacts are skipped automatically — see Opt-out compliance

Reports

Each broadcast surfaces:

• Sent / Delivered / Read counts (Meta status webhooks update in real-time)
• Click-through (if the template had URL buttons with tracking)
• Reply rate (how many recipients responded)
• Opt-out rate (how many marked unsubscribed after this broadcast)