Compliance pack

/dashboard/keywords → Install compliance pack button.

Installs three rules in one shot, all with action mark_opted_out:

What mark_opted_out does

• Flips the contact’s subscribed attribute to false
• Future broadcasts skip them
• Future drips withdraw them
• The platform sends a confirmation text: “You’ve been unsubscribed. Reply START to resubscribe.”

Idempotency

The pack is safe to install multiple times — existing rules are left untouched, only missing ones are inserted. The dashboard surfaces the count actually added.

Re-subscribe

A keyword rule for START → action subscribe flips the attribute back. Not in the pack by default (some agencies want re-subscribe to require explicit confirmation), but easy to add.

Required by Meta?

Strictly speaking, WhatsApp doesn’t require STOP handling the way SMS regulators do (TCPA, etc.) — but Meta’s quality metrics drop a number that gets a lot of “complaints” reported. Honouring STOP is the easiest way to keep your number’s quality green.