Branch block

A conditional fork. Two sockets — “Then” (matched) and “Otherwise” (unmatched).

Config

• Mode — all (every predicate must match) or any (one is enough)
• Predicates — each one of:
  • Channel — is / is_not a specific channel
  • Tag — present / absent (planned)
  • Custom field — equals / not equals / contains / present (planned)

Behaviour

• Evaluated synchronously when the runtime reaches this block
• No outbound message is sent — it’s a pure branching block
• The runtime jumps to whichever socket matches and continues from there

Use cases

• “If the customer is on WhatsApp send a template; else send an email”
• “If their tier is ‘premium’, skip the upsell”
• “If they haven’t responded in 3 days (a tag we set via drips), fire a re-engagement”